Lucciana Choueiry
Lucciana is a strategic communications and public affairs professional at the Texas Department of Information Resources, with a background in journalism and experience turning complex government initiatives into clear, compelling stories. Her work spans media relations, legislative communications, executive reporting, digital strategy, and public-sector storytelling. She brings a journalist’s curiosity, a strategist’s focus on audience and impact, and a strong understanding of how government works.
Impact Metrics
What I Do
I develop strategic communications that turn complex government initiatives into clear, relevant, and engaging content for media, leadership, legislative audiences, and the public.
Media Relations
Strategic pitching, reporter outreach, earned media, media monitoring, message development, and targeted distribution.
Public Affairs
Legislative communications, government initiatives, stakeholder messaging, policy-focused content, and communications for public-sector audiences.
Strategic Communications
Communications planning, performance reporting, campaign strategy, agency initiatives, and audience-focused messaging.
Executive Communications
Executive reporting, leadership messaging, briefing materials, award submissions, and communications supporting organizational priorities.
Digital Storytelling
Social content, visual storytelling, interviews, multimedia content, and digital communications designed around audience engagement.
Content Strategy
Newsletters, editorial planning, campaign content, research, message development, and communications tailored to specific audiences.
Journalism Experience
My reporting and editorial work has appeared in publications across Texas and beyond.
